Maybe I was being ignorant.
True to the title, 'My Krazy Life' really is just that, an insight into the antics of Keenon Jackson, one of West Coast's upcoming artists.
A lot is being ode to the influence of long term collaborative producer DJ Mustard, whose ratchet style beats provide the general feel for a project packed with party bangers, messages to God, to his mama, to his homegirl, sidegirl and his homies. (See platinum 'My Nigga')
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| YG & Mustard at the recent BMI Hip Hop awards/ |
The features might stick out to you on first view, you know, label-leader Jeezy, Drake, Kendrick, ScHoolboy, Rich Homie, amongst other star names in the remix.
They do aid towards hits that reach out for YG, the Drake helped 'Who Do You Love' fits in with the YMCMB man's stereotype and has caused enough hype in Drizzy's fandem.
Similar with fellow West Coast Lamar, the blend of Lamar's rapid and firey flow works with blunt step-by-step honesty YG provides, talking of the stresses of the come up, Kendrick has been there.
'My Nigga' speaks for itself, it's a platinum selling single with viral success to boot, it smashed the internet with prospects of a massive star remix, all on a first single from first major, better is hard to reach. It's a real homie jam, a respect to the circle you roll with and despite all success fits perfectly amongst YG's brutally honest lifestyle.
YG's Def Jam debut kicks in with BPT, a message to his home of 'Bompton' - a later title - the first message in the whole 'blood v crip' crossing that is intertwined within the LP.
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| Jackson takes time to put rivalry aside and have fun |
'Left Right' along with Mustard follows the party anthem theme as smooth as anything, party-friendly bangers early in the project gets the foot-tapping, head bopping, move making on point and replay value levels up.
'Bring Back Being Bool' and 'Meet the Flockers' are your real kickback jams, the former a picture of Jackson kicking back on street corners in his teen days under the west sunshine, incorporated into his debut seamlessly.
Flockers and track 12 '1AM' have that story mode lyricism on point as he first spits of the 'rules' to breaking into a house, almost without a care and definitely without the view of any consequences while in the latter the action of staying up late, sneaking out with the homies and finding out who your true friends are as things suddenly start fuckin' up.
Again, a harsh, brutal reality, as while YG's first single to really come of any note with Ty Dolla $ign, Jackson was serving time inside for being caught during an intrusion.
The album splits into a three piece love strangle as Jackson attempts to work out where his lady game is at, features from TeeFlii and more commonly Tory Lanez and Drake help smooth this out and package it up with the required assets the triplet needs - don't thing that YG is getting carried along here though, his little sounds and adlibs, alongside viciously relate-able rhymes are a real success in what he's trying to hit.
Sorry Mamma almost sees the project out, an apologetic sounds to the one that gave birth is not an uncommon thing, YG's version has a delicate and honest feel, he worships the woman as some kind of superhero and the final words of 'love, thanks and appreciation' seem real amongst all the madness and absurdity inside this young life.
I enjoyed the project's production, the DJ Mustard/ratchet style beats work is a niche area that is putting artists like Jackson on the map, I saw it being related to Waka Flocka and Lex Luger's joint effort in terms of what it did for trap, there's a willing market in this new genre. there are hits upon hits here waiting to be shelved out, the potential reach is staggering.
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| Standout single 'My Nigga' certi platinum before this A-grade style remix dropped in Feb 14. |
The frankness and at times humour in his self-documented struggle/party/love is conscientious and fun to follow, it feels like you're almost watching a self-portrait - I guess kind of like a diary, only YG's skipped all the boring shit and dotted in 16 or 17 mad days where everything seems to go off.
Like I said back up the top, I weren't particularly a fan before this, maybe I was ignorant, maybe I just missed the signs.
Keenon's Krazy Life has blended into a perfect multi-genre ambitious style concept album, and it worked a treat.
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