Unexpectant fans 'over the moon' at Cudi's spontaneous drop

Twitter makes it easy
to tell 'your' fans what they
wanna hear.

Marketing an album has never been easy, none more so than in hip-hop.

To generate the necessary hype could well be the difference between success and failure in the times we live in.

There are ups and downs with release dates and all sorts of promos that come with the whole branding scope of a project.

The initial buzz is purely the start, fans take it all in and want to enjoy it now, they don't want a release date, they don't want a tracklist or guest features - they want the music.

They are smart, however, they understand the hype is necessary.  Hell, these days artists are given their ratings by the way they promo their new drops.

Think Jay-Z last year, Hov used his power to manipulate electronic moguls 'Samsung' into working as a sponsor and promoter - in return, Samsung uses tasted MCHG before others.  That advantage in sales and manipulation is kinda scary.

Listeing parties has been another one recently, J Cole and ScHoolboy Q both put their newest albums out to a selective group, maybe in some case invited or prize winning, and audience who cherish those couple of hours taking in the music pre-sale.

The latter was talked as part of a way from benefiting from a leak, 'leaking' your own project, and taking advantage.

Well.. you know where I'm going with this - you might, sorta know.

What if, you're say Beyoncé Knowles, or maybe, like, Scott Mescudi and you need none of this.

Jay posing at a MCHG launch event -
hosted by Samsung GALAXY

Yes we all heard and saw what Queen B did in December, she dropped an album out of nothing, zilch, no promo, hype, dropped out of thin air.

She's married to Hov, she's the queen of music right now, her and Jay are at the top of the game - maybe she just did it cos she's B?

Maybe it takes a hell of a lot balls if you're Kid Cudi, someone who is under a bit of pressure to revert back to what the public wants - and not what his cud fam want.

His 2013 'Indicud' was different..the release process was long, drawn-out, pulled this way and that, rather painful. The listen divided opinions.

This time he's cut it all, Mescudi broadcast on his Twitter feed at 7pm (PST, US time), 23rd Feb, a pic of two tickets advertising an upcoming trip from Copernicus Landing.

This is itself isn't all that uncommon, most would've expected a release date, maybe the tracklist - Cudi had thrown out the album art a few days prior, bar that there was no info.

The artwork is a winner

He tossed the biggest curve ball in the game and upped a link to iTunes and his new project; 'Satellite Fright: The Journey To Mother Moon'.

As I speak - type - Cudi is constantly retweeting praise from elated, jubilant fans, who haven't had to stick themselves through disappointing hold-back dates and recurring bad news.

Instead their 23rd Febraury may feel more 25th December as they continuously hit replay and get their fourth instalment of Cudi taking them into the atmosphere, with the space synthetics in his unique Cudi-style flow.

Positive sounds thus far, what Cudi has done is different - outside of Beyoncé - in the rap game.  You can't say there's no hype.  I wouldn't be sitting here writing this otherwise.

And when's the best time for hype articles?

When the music meets the public.



*Peep the link to 'Hollywood Life's' early review of Cudi's work*

http://hollywoodlife.com/2014/02/25/kid-cudi-satellite-flight-review-fourth-album-best/